Lisette Looman, the host of Marseille’s Cartoon Next conference, welcomed Parrot Analytics expert Alex Cameron to the stage on day three of the event. Cameron’s presentation focused on analyzing historical and current market trends in animation, offering valuable insights into the future of the sector.
Parrot Analytics, a British firm, aims to assist its partners in navigating the challenges of today’s entertainment industry. Cameron emphasized the importance of understanding the attention economy, where time and attention are considered finite resources. He highlighted the complexities of tracking consumer behavior in a landscape marked by platform proliferation and audience fragmentation, noting the inadequacy of traditional audience measurement tools.
Utilizing data from two billion consumers worldwide, Parrot Analytics captures and analyzes various digital signals to provide a comprehensive view of audience demand. These signals include social media activities, online searches, consumption patterns, and more, both active and passive.
Despite the challenges, Cameron pointed out positive trends within the animation sector. Animated linear originals continue to outperform digital originals, and certain genres such as Japanese animation, animated sitcoms, and pre-school titles exhibit high levels of international circulation. Demand for adult animation has consistently outpaced supply since January 2020, presenting opportunities for storytellers to attract diverse audiences.
Cameron highlighted the most in-demand animated content worldwide in Q1 2024, with titles like “Hazbin Hotel,” “Jujutsu Kaisen,” and “Spongebob Squarepants” leading the pack. He noted demographic preferences and audience engagement patterns for these titles, emphasizing the significance of both original stories and known IPs in the market.
The presentation also delved into the growing significance of video game adaptations in animation, particularly among younger male audiences. Digital distribution platforms like YouTube continue to play a vital role in reaching audiences, with Netflix and other streaming services exploring strategies to leverage YouTube’s broad reach.
Cameron concluded by discussing successful examples of digital distribution strategies, including the acquisition of “Nimona” by Netflix and the organic growth of “Miraculous: Tales of Ladybug & Cat Noir.” He emphasized the potential of long-form content, such as feature films, in driving brand engagement and audience growth.
Overall, Cameron’s data-driven insights provided valuable perspectives for industry professionals looking to navigate the evolving landscape of animation and digital distribution.
Headline: Parrot Analytics Expert Reveals Key Animation Trends and Insights at Marseille’s Cartoon Next
